Carly Pearce
2025
Effective Date: December 1, 2022
We at VIP Nation Inc. know you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about how we collect, store, use and disclose information about you when you interact or use our websites (collectively the “Websites”) or any related events, trade shows, sales or marketing, and/or if you use any of our products, services or applications (collectively the “Services”) in any manner.
What does this Privacy Policy cover?
This Policy describes how we treat personal information we collect both online and offline. This includes on our Websites and Services. It also includes at our box offices or in phone or email interactions you have with us.
Our Privacy Policy has been designed with you in mind. How the policy applies to you will depend on the way in which you interact with us. For example, if you:
- Purchase services from us, we will use the information you provide us to fulfill our obligations to you in delivering that service, and, where permitted, keep you up to date about other events that may be of interest to you; and
- When you browse our Websites, we use cookies to tailor your experience and hopefully provide you with a seamless experience.
Your choices and rights under each scenario are explained in more detail below.
What information does Vip Nation Inc. Collect?
Information You Provide to Us:
Contact and billing information. When you create an account, buy a product or otherwise use the Services, we may collect contact and billing information, such as your name, street address, zip code, email, phone number and credit card number.
Information you post. We collect information you post in a public space on our website or on a third-party social media site.
Demographic information. We might collect information like your age range, race, or gender, or information about events you like or products you buy. We might collect this as part of a survey, for example.
Accessibility Information. We may collect details of your health requirements if you have accessibility requirements when attending events.
Other Information. We may collect any Personal Information that you choose to send to us or provide to us, for example, on our “Newsletter” (or similar) online form. If you contact us through the Websites, we will keep a record of our correspondence.
Information We Automatically Collect:
When you use the Websites:
Device Information. When you visit the Websites, we may collect information about the browser and device you're using, your IP address, your location, the site you came from, the site you visit when you leave us, and how you used or didn't use our site or app.
When you use the Services:
Usage information. We keep track of user activity in relation to the types of Services our customers and their users use and performance metrics related to their use of the Services.
Log information. We log information about our customers and their users when you use one of the Services including Internet Protocol (“IP”) address.
Information collected by cookies and other similar technologies. We use tracking tools like browser cookies and web beacons. To learn more about these tools and to control them, please click here
How do we use the information?
Websites: We will use the information we collect via our Websites:
- To administer our Website and for internal operations, including troubleshooting, data analysis, testing, statistical and survey purposes;
- To improve our Website to ensure that content is presented in the most effective manner for you and for your computer;
- To analyze customers’ use of the Websites for trend monitoring, marketing and advertising purposes;
- For purposes made clear to you at the time you submit your information – for example, to provide you with information you have requested about our Services
- As part of our efforts to keep our Website safe and secure.
Services: We may use the information we collect from our customers and their users in connection with the Services we provide for a range of reasons, including to:
- Set up a user/membership account;
- Provide, operate and maintain the Services;
- Process and complete transactions, and send related information, including transaction confirmations and invoices;
- Manage use of the Services, respond to inquiries and comments and provide customer service and support;
- Send customers technical alerts, updates, security notifications, and administrative communications;
- Investigate and prevent fraudulent activities, unauthorized access to the Services, and other illegal activities; and
For any other purposes about which we notify customers and users.
We use information for marketing purposes.For example, we might send you information about special promotions or offers. We might also tell you about new features or products. These might be our own offers or products, or third-party offers or products we think you might find interesting. Or, for example, if you buy tickets from us we'll enroll you in our newsletter. To learn about your choices for these communications, read the Your Privacy Rights section below.
How do we share and disclose information to third parties?
We may share and disclose information (including Personal Information) about our customers in the following limited circumstances:
We will share information with third parties who perform services on our behalf. For example, we share information with vendors who help us manage our IT infrastructure or who fulfill your purchases. Some vendors may be located outside of the United States.
These companies include:
We will share information within the Live Nation family of companies. This may include Ticketmaster and Live Nation-owned or operated venues, for example
We may share information if we think we have to in order to comply with the law or to protect ourselves. For example, we will share information to respond to a court order or subpoena. We may also share information if a government agency or investigatory body requests it. Or, we might also share information when we are investigating potential fraud.
We may share information with any successor to all or part of our business. For example, if part of our business is sold we may give our customer list as part of that transaction.
We may share your information for reasons not described in this policy. We will tell you before we do this.
If VIP Nation Inc. has received your Personal Information in the United States and subsequently transfers that information to a third party agent or service provider for processing, VIP Nation Inc. shall remain responsible for ensuring that such third party agent or service provider processes your Personal Information to the standard required by law (see the section below headed "International Data Transfers").
Your Privacy Rights
You have choices about how we use your information.
You can opt out of receiving our marketing emails. To stop receiving our promotional emails, click here or follow the instructions in any marketing email you get from us. You can also change your preferences in your account. It may take about ten days to process your request. Even if you opt out of getting marketing emails, we will still be sure to send you transactional messages. For example, we may still contact you about your orders.
You can control cookies and tracking tools. To learn how to manage how we - and our vendors - use cookies and other tracking tools, please click
You can control tools on your mobile devices. For example, you can turn off the GPS locator or push notifications on your device.
My Rights – Europe and the GDPR
If you would like to access, review, update, rectify, and delete any Personal Information we hold about you, or exercise any other data subject right available to you under the EU General Data Protection Regulation (GDPR), you can revoke, consent, or edit data. Otherwise, you may submit a request to privacy@livenation.co.uk. Please be sure to mention that you are making a GDPR request in your email. Our Privacy team will examine your request and respond to you as quickly as possible!
Please note that we may still use any aggregated and de-identified Personal Information that does not identify any individual and may also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
My Rights – North America
California Consumer Privacy Act. If you are a California resident, you have specific privacy rights governed by the California Consumer Privacy Act (CCPA). These rights include:
- Disclosure. You have the right to request a report showing the personal information collected, shared, and sold about you in the past 12 months.
- Opt-Out. You have the right to opt-out to the sale of your personal information to third parties.
- Deletion. You have the right to request that we delete any personal information collected from you.
- Non-Discrimination. We shall not discriminate against you based on your exercise of any of the above right.
You may submit a request to enact any of the above rights by clicking here to submit a request or calling us at 855-663-0192. You may also submit your request by mailing a letter to the address at the bottom of this policy. Please be sure to include your full name, email address, and which type of request you are making in your letter.
Your “Do Not Sell or Share” Rights Under the CCPA. Under the California Consumer Privacy Act (CCPA), California residents have the right to opt out of the sale or sharing of their personal information, as defined by the CCPA. California residents may exercise this right to opt out online by submitting a “Do Not Sell or Share My Information” request here.
To verify your identity, we may collect information such as your full name and email address. This information will be compared to our existing records to verify the identity of the individual submitting the request. We may also require you to confirm your request via an automated email message before responding to your privacy rights request. Depending on the sensitivity of the information requested and the type of request, we may require additional information to verify your identity before responding. We will respond to your request within 45 days if possible and required under the law. Please note that if you we deny your request, you may appeal this denial by contacting us using the information at the bottom of this policy.
Personal Information Collected:
- Names and Aliases
- Physical Address
- Phone Number
- E-Mail Address
- IP Address
- Unique Identifiers
- Interactions with Customer Service
- Information about transactions made on our services
- Fan Preferences and Attributes
- Cookies/Web Beacons - We use tracking tools like browser cookies and web beacons. To learn more about these tools and to control them, please click here.
- Device Attributes
Sensitive Personal Information. Please note that we will never use or disclose any sensitive personal information you give us except to provide you with the goods and services you have requested or for the limited purposes allowed under the law.
Personal Information Disclosed for a Business Purpose or Sold/Shared:
| Categories of Personal Information | Personal Information | Disclosed for a Business Purpose | Sold/Shared | Categories of Third-Party Recepients | Retention Standards |
|---|---|---|---|---|---|
| Identifiers | Names and Aliases | X | X | Business Partners, Data Brokers, Technical Service Providers | Retained only as long as it is necessary to provide our products and services, keep our systems secure, and maintain necessary business and financial records. |
| Physical Address | X | X | |||
| Phone Number | X | X | |||
| E-Mail Address | X | X | |||
| IP Address | X | X | Business Partners, Technical Service Providers | ||
| Unique Identifiers | X | X | |||
| Commercial Information | Interactions with Customer Service | X | Technical Service Providers | Retained only as long as it is necessary to provide and improve our products and services, keep our systems secure, and maintain necessary business and financial records. | |
| Information about transactions made on our services | X | X | |||
| Individual’s Preferences and Attributes | X | X | Business Partners, Data Brokers, Technical Service Providers | ||
| Internet/Electronic Activity | Cookies/Web Beacons | X | X | Retained only as long as it is necessary to provide our products and services and keep our systems secure. | |
| Device Attributes | X | X |
Data Retention and Deletion. As noted in the above chart, how long we retain personal data will vary depending on the products or services we provide and our legal obligations under applicable laws. For example, we retain certain purchase information for accounting and tax purposes even after you have deleted your account. Our retention periods are generally informed by three factors: 1) Is this information necessary to provide the product or service? 2) What consent have you provided around our use of this information? and 3) What statutory, contractual, or other legal obligations do we have to retain this information?
In all situations, your personal data will be securely deleted after the relevant limitation or retention periods have expired.
Authorized Agents. You may designate an authorized agent to submit requests on your behalf. For an authorized agent to be considered verified, you must provide the authorized agent with signed, written affidavit to make such requests or a power of attorney. We may follow up with you to verify your identity before processing an agent’s request. If you are an authorized agent submitting a request on behalf of another individual, please use the methods listed above to make this request.
You may designate an authorized agent to submit requests on your behalf. For an authorized agent to be considered verified, you must provide the authorized agent with signed, written affidavit to make such requests or a power of attorney. We may follow up with you to verify your identity before processing an agent’s request.
Sources of Data:
- Self-disclosed (e.g. Information provided when interacting with our products and services)
- Business partners (e.g. Analytics companies, promoters, artists, fan clubs, sports teams, venue owners, etc.)
- Data brokers (e.g. Marketing companies, advertising partners, etc.)
- Technical service providers (e.g. Cloud service providers)
Business or Commercial Purposes for Collecting or Selling/Sharing Personal Information:
- Providing products and services
- Event management
- Market research and aggregated analytics
- To prevent, detect, and manage unlawful behavior
- Marketing
- Client services
- Staff administration
Third Parties with Whom we Share Personal Information:
- Business partners (e.g. Analytics companies, promoters, artists, fan clubs, sports teams, venue owners, etc.)
- Data brokers (e.g. Marketing companies, advertising partners, etc.)
- Technical service providers (e.g. Cloud service providers)
To view our CCPA request metrics, please click here
“Shine the Light” Law. If you are a California resident and have an established business relationship with us, you can email us to request a list of the personal information we have shared with third parties for their marketing purposes. We will also give you a list of the third parties that have received your information. You can make a request one time each year.
Mention in your email that you are making a "California Shine the Light" inquiry. We will respond within 30 days.
Do Not Track. Our websites and apps are not designed to respond to "do not track" requests from browsers.
Looking After Your Information
We use standard security measures.
We have security measures in place to protect your information. The standard security measures we use will depend on the type of information collected. However, the Internet is not 100% secure. We cannot promise that your use of our sites will be completely safe. If you think that an unauthorized account has been created using your name, contact us at the address below.
We store information both in and outside of the United States.
If you live outside of the United States, you understand and agree that we may transfer your information to the United States. This site is subject to United States laws, which may not afford the same level of protection of those in your country.
We may link to third party sites or services we don't control.
If you click on one of those links, you will be taken to websites we do not control. This policy does not apply to the privacy practices of those websites. Read the privacy policy of other websites carefully. We are not responsible for these third party sites. Our site may also serve third-party content that contains their own cookies or tracking technologies. To learn more, click here. We do not control the use of those technologies.
Children
Our sites and apps are not intended for children.
Our sites and apps are meant for adults. We do not knowingly collect personal information from children under 16. If you are a parent or legal guardian and think your child under 16 has given us information, you can email us here. You can also write to us at the address listed at the end of this policy. Please mark your inquiries "Children’s Information Inquiry."
Contact Us
Please contact us if you have more questions.
If you have any questions about this Policy or other privacy concerns, you can email us at privacy@livenation.com. Please do not include your credit card number or other sensitive information in your email. You can also write us at:
Live Nation Entertainment,
Inc. 9348 Civic Center Drive
Beverly Hills, CA 90210
Attention: Privacy Officer, Legal
What we will do if there is an update to this policy.
From time to time we may change our privacy practices. We will notify you of any material changes to this policy as may be required by law. We will also post an updated copy on our website. Please check our site periodically for updates.
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